Paid surveys
Market research companies pay for opinions from specific kinds of people. You answer screening questions first to see whether you match what a study needs.
What it involves
- A few screening questions to check you match the study's target group.
- If you match, the survey itself: usually five to twenty minutes.
- If you do not match, you are screened out. This is normal and it happens a lot.
What gets rejected
Stated up front, because a rejection reason you only discover afterwards is not a standard, it is a trap.
- Straight-lining: giving the same answer to every question.
- Contradicting yourself between the screener and the survey.
- Finishing far faster than the questions can be read.
- Answering from a country other than the one the study is targeting.
What it pays
Survey rates vary enormously by country, because the advertiser is paying for access to a specific market. A study targeting the United States pays several times what the same study pays for a respondent elsewhere. Screen-outs are unpaid, which is why we show the estimated time and the reward before you start rather than after.
We do not publish an hourly figure for this or any other category. The honest answer depends on your country, your languages and what clients are asking for this week, and a number on a marketing page would be the best case dressed up as the typical one.